Featured Questions

Key Assignment

write 500–700 words that respond to the following questions with your thoughts, ideas, and comments.  Be substantive and clear, and use examples to reinforce your ideas:

 

  • What product did you choose to analyze for the Key Assignment, and why? What were your initial reactions to the product advertising campaign under analysis?
    • Did the campaign change your attitude? If so, how?
    • Did the campaign change your behavior? If so, what did you do differently?
  • Use the following sociopsychological approaches to describe your understanding of persuasion and propaganda used in the campaign: 
    • Authority: Did the campaign use an authoritative figure to persuade you?
    • Reciprocity: Did the campaign offer something in reciprocation?
    • Commitment or Consistency: Do you feel a sense of commitment or need for consistency because of the campaign?
    • Social Proof: Do you feel a sense of social approval because of the campaign?
    • Likeability: Do you like the people in the campaign?
    • Scarcity: Does the campaign imply a scarcity of the product?

psychological conference

5-7 pages APA Format

 

You will be attending an upcoming psychological conference on psychology and mass media. While packing for the conference, you are struck by a particular advertisement you see on television. You have seen this same product advertised in magazines, on the radio, on billboards, and on the Internet. This commercial has you thinking more about the interplay between psychology and mass media. You decide to analyze the advertising campaign and use it as an example during the conference. This analysis will form the Key Assignment for this course.

 

As your final project (Key Assignment), you will analyze a product campaign to fully demonstrate your understanding of the effects and impacts of propaganda using a psychosocial perspective and media research, social influence, persuasion, and attitude change on society. You will also examine how your own behaviors are influenced by popular media and mass communication. 

 

For this week’s assignment, you will write a paper (5–7 pages) in APA format (including at least 2 scholarly references) on the following:

 

  • Discuss your understanding of the media effects of the campaign, and include information on the following:
    • Micro-level effects: How does the campaign affect individuals?
    • Macro-level effects: How does the campaign affect groups or communities? 
  • Identify a minimum of 2 research articles on related media effects that have been studied in the past as they relate to individuals, groups, and your product or similar products.
  • Include any media research and available data

mass media

write 500–700words that respond to the following questions with your thoughts, ideas, and comments. This will be the foundation for future discussions by your classmates. Be substantive and clear, and use examples to reinforce your ideas: 

 

  • How effective is mass media in campaigns that are aimed at the public good (such as those against drunk driving, encouraging no texting while driving, advocating getting regular health checkups, or preventing forest fires)?

Have you changed your own behaviors because of these campaigns? If so, explain how.

mass media impacts

Write a paper (5–7 pages) in APA format (including at least 2 scholarly references) on the following:

 

  • Discuss the mass media impacts that are related to your chosen product and the advertising campaign. Examine the campaign from at least 2 theories, research approaches, or perspectives. Also, include responses to the following questions in your discussion:
    • How is the product perceived?
    • How do individuals respond to the campaign?
    • What are the anticipated consequences of the campaign, if any?

mass media campaigns

write 500–700 wordsthat respond to the following questions with your thoughts, ideas, and comments. Be substantive and clear, and use examples to reinforce your ideas:

 

  • What are some examples of mass media campaigns that promote or glorify sex and violence (such as horror films, video games, perfume advertisements, and music)?
  • How does society generally respond to such images and content?
  • How should people respond?

Assignment 2: LASA 1— Presentation on Shifts in the Healthcare Industry

You are a newly hired VP of mergers and special projects.  You have noticed that there are shifts in the healthcare industry and you want to ensure your facility can continue to sustain itself in the future.  You want to make a recommendation to pursue a specific population to increase funding, but you must make a logical explanation to the board.

Create a PowerPoint presentation (8-10 slides) and make a recommendation to the board. Use the notes section in PowerPoint to provide detailed speaker notes with your presentation that fully explain each point and justification for your recommendations.

    1. Create a timeline of the development of the US healthcare system which includes the following :
      1. The shift from physician power to insurance company control.
      2. Public versus private sector institutions.
      3. Medicare and Medicaid, Prospective Payment System, and the trend shift from private insurance to HMO.
      4. Potential impact of U.S. healthcare system reform.

 

  1. Discuss long-term care, special populations and palliative care.  Also address insurance types for different populations and settings, systems for measuring quality, and types of providers working in each type of facility.

Assignment 2: LASA 1— Presentation on Shifts in the Healthcare Industry

You are a newly hired VP of mergers and special projects.  You have noticed that there are shifts in the healthcare industry and you want to ensure your facility can continue to sustain itself in the future.  You want to make a recommendation to pursue a specific population to increase funding, but you must make a logical explanation to the board.

Create a PowerPoint presentation (8-10 slides) and make a recommendation to the board. Use the notes section in PowerPoint to provide detailed speaker notes with your presentation that fully explain each point and justification for your recommendations.

    1. Create a timeline of the development of the US healthcare system which includes the following :
      1. The shift from physician power to insurance company control.
      2. Public versus private sector institutions.
      3. Medicare and Medicaid, Prospective Payment System, and the trend shift from private insurance to HMO.
      4. Potential impact of U.S. healthcare system reform.

 

  1. Discuss long-term care, special populations and palliative care.  Also address insurance types for different populations and settings, systems for measuring quality, and types of providers working in each type of facility.